Design craft
As someone with a background in brand design, my career has taken me from a focus on physical and brand design, to holistic digital design across a variety of platforms and applications, and now to a user-centric approach that prioritises discovery and delivery.
Although I have over five years of experience in design research, including exploration and concept validation, my true passion lies in delivering exceptional products and visuals. I believe that in order to lead a team and deliver an outstanding user experience, it is crucial for leaders to maintain hands-on experience and remain up to date with current trends and best practices.
Throughout my career, I have collaborated with various teams across diverse platforms and projects, enabling me to develop a comprehensive range of hard skills – both digital and physical.
With experience in motion and static design, multi-platform size and form, as well as an array of different mediums, I have honed my skills through self-directed learning and built relationships to share that knowledge with those around me.
Brand development
As part of my work with the ANZ App, I have played a key role in shaping the platform’s aesthetic through my contributions to brand development. I’ve created primary brand assets through to iconography and animation. I’ve utilised my illustration and animation skills to collaborate with development teams to ship unique solutions that enhance the platform’s aesthetics and incorporate best practices as technology advances.
Feature design
A significant aspect of my role involves unpacking and developing business cases that prioritise customer needs, technical feasibility, and delivery cadence. While this entails a range of activities, determining the design direction is a critical part of my contributions. By doing so, I enable proposition teams, technical teams, customer experience experts, and content strategists to collaborate during the inception phases to shape customer value, as well as the business investment and outcomes.
More than just mobile
With 10+ years in web working in both bespoke web builds, proprietary CMS systems, and corporate solutions, I can design solutions for any platform and any consumer.
It’s not all collared shirts and ThinkPads…
Sometimes you just need to step out of the grind and there’s no better way to celebrate a new version of the ANZ App than stickers… sorry I don’t think we have any leftover!
